Rubs make all the difference Spice rubs as well as marinades can make all the difference when grilling or roasting foods. Rubs are specifically formulated to bring out the best in seafood, fish as well as vegetables. Some rubs are specifically formulated to complement and enhance, while others are designed to reflect a specific cuisine such as Mexican. The bottom line is that spice rubs take ordinary meats, poultry or seafood from ordinary to memorable. So we invite you to experiment with and try our wonderful variety of rubs whether you are grilling, sauting or roasting.